For La Martina, the 80s were the springboard for a story of success that is still recognised all over the world today. When the La Martina polo team officially participated in the Campeonato Argentino Abierto de Polo, Argentina's most important championship, it requested and obtained the first official permission from the AAP (Asociación Argentina de Polo) to involve Alfa Romeo as a sponsor in the tournament. This innovative and unprecedented gesture in the history of polo brought incredible visibility that translated into an important intercontinental echo.
Within a few years, most polo teams would be wearing La Martina. A redesign of the classic polo shirt was natural: the name of the event was added to the sleeves and the names and graphics of the sponsors featured on the chest. A pioneering and strategic choice by La Martina to place its logo in a central position, while still giving space and visibility to the sponsors on the sides. The first La Martina polo shirt featured a collar with a small logo embroidered on the inside and a weave in slab jersey, just like the original. It also featured a single button for a finer opening, original sleeves without internal elastic, and a logo strategically positioned under the slit.
Modelo 19130304099
